Challenges
Challenges you are facing
The industry is facing significant challenges, such as evolving consumer
preferences, persistent supply chain disruptions, and the need to balance
sustainability with profitability. At the same time, it must maintain operational
efficiency and respond to increased regulatory scrutiny.
Revenue growth management faces challenges in balancing competitive pricing with profitability, especially amid inflationary pressures and fluctuating consumer demand.
Marketing is grappling with data privacy regulations, which complicate targeted advertising efforts, while also adapting to rapidly changing consumer behaviors and digital trends.
Direct-to-consumer businesses encounter challenges in maintaining customer loyalty amidst intense competition and rising customer acquisition costs across digital platforms.
Procurement and supply chain disruptions, such as geopolitical tensions and natural disasters, strain logistics networks, leading to increased costs and delays in delivery.
Solutions
Here’s what we offer to navigate these challenges
Assortment Optimization
Optimize product assortment, ensuring the right mix of products to meet consumer demand and maximize sales
Pricing
Recommend optimal prices, balancing competitiveness, profitability, and customer satisfaction
Demand Planning
Accurately forecast demand, enabling better inventory planning and reducing the risk of stockouts or overstock
Promotions Strategy
Develop effective strategies that boost sales, enhance brand visibility, and drive customer engagement
Assortment Optimization
Optimize product assortment, ensuring the right mix of products to meet consumer demand and maximize sales
Pricing
Recommend optimal prices, balancing competitiveness, profitability, and customer satisfaction
Demand Planning
Accurately forecast demand, enabling better inventory planning and reducing the risk of stockouts or overstock
Promotions Strategy
Develop effective strategies that boost sales, enhance brand visibility, and drive customer engagement
Trade Promotion Optimization
Optimize trade promotions, ensuring maximum ROI by identifying the most effective promotional activities and strategies
Store Clustering and Prioritization
Cluster and prioritize stores based on performance and potential, enabling targeted strategies for different store segments
Marketing Mix Modelling
Analyze the impact of spends on various marketing channels to allocate budgets efficiently and maximize overall effectiveness
Salesforce Effectiveness
Optimize alignment, track performance, and identify performance gaps, enhancing overall productivity and outcomes
Trade Promotion Optimization
Optimize trade promotions, ensuring maximum ROI by identifying the most effective promotional activities and strategies
Store Clustering and Prioritization
Cluster and prioritize stores based on performance and potential, enabling targeted strategies for different store segments
Marketing Mix Modelling
Analyze the impact of spends on various marketing channels to allocate budgets efficiently and maximize overall effectiveness
Salesforce Effectiveness
Optimize alignment, track performance, and identify performance gaps, enhancing overall productivity and outcomes
Digital Analytics
Analyze data from various digital assets to boost marketing and
engagement, and incremental conversions
Personalization
Deliver personalized content, recommendations, and offers, improving customer satisfaction and boosting loyalty
Customer Data Platform
Integrate customer data across touchpoints for
comprehensive insights, enabling targeted marketing and
personalized experiences
Social Media Analytics
Understand customer sentiment, track brand mentions, and optimize social media strategies for better engagement and reach
Digital Analytics
Analyze data from various digital assets to boost marketing and engagement, and incremental conversions
Personalization
Deliver personalized content, recommendations, and offers, improving customer satisfaction and boosting loyalty
Customer Data Platform
Integrate customer data across touchpoints for comprehensive insights, enabling targeted marketing and personalized experiences
Social Media Analytics
Understand customer sentiment, track brand mentions, and optimize social media strategies for better engagement and reach
Demand Planning
Accurately forecast demand, ensuring optimal production and inventory levels to meet consumer needs efficiently
Distribution Network
Enhance distribution efficiency and optimize delivery routes, reducing transportation costs and improving service levels
Inventory Management
Track, monitor and optimize inventory levels, minimizing costs
while ensuring product availability at consumption points
Procurement Analytics
Optimize supplier selection, negotiate better terms, and ensure
cost-effective sourcing of raw materials
Demand Planning
Accurately forecast demand, ensuring optimal production and inventory levels to meet consumer needs efficiently
Distribution Network
Enhance distribution efficiency and optimize delivery routes, reducing transportation costs and improving service levels
Inventory Management
Track, monitor and optimize inventory levels, minimizing costs while ensuring product availability at consumption points
Procurement Analytics
Optimize supplier selection, negotiate better terms, and ensure cost-effective sourcing of raw materials
Assortment Optimization
Optimize product assortment, ensuring the right mix of products to meet consumer demand and maximize sales
Pricing
Recommend optimal prices, balancing competitiveness, profitability, and customer satisfaction
Demand Planning
Accurately forecast demand, enabling better inventory planning and reducing the risk of stockouts or overstock
Promotions Strategy
Develop effective strategies that boost sales, enhance brand visibility, and drive customer engagement
Trade Promotion Optimization
Optimize trade promotions, ensuring maximum ROI by identifying the most effective promotional activities and strategies
Store Clustering and Prioritization
Cluster and prioritize stores based on performance and potential, enabling targeted strategies for different store segments
Marketing Mix Modelling
Analyze the impact of spends on various marketing channels to allocate budgets efficiently and maximize overall effectiveness
Salesforce Effectiveness
Optimize alignment, track performance, and identify performance gaps, enhancing overall productivity and outcomes
Digital Analytics
Analyze data from various digital assets to boost marketing and engagement, and incremental conversions
Personalization
Deliver personalized content, recommendations, and offers, improving customer satisfaction and boosting loyalty
Customer Data Platform
Integrate customer data across touchpoints for comprehensive insights, enabling targeted marketing and personalized experiences
Social Media Analytics
Understand customer sentiment, track brand mentions, and optimize social media strategies for better engagement and reach
Demand Planning
Accurately forecast demand, ensuring optimal production and inventory levels to meet consumer needs efficiently
Distribution Network
Enhance distribution efficiency and optimize delivery routes, reducing transportation costs and improving service levels
Inventory Management
Track, monitor and optimize inventory levels, minimizing costs while ensuring product availability at consumption points
Procurement Analytics
Optimize supplier selection, negotiate better terms, and ensure cost-effective sourcing of raw materials
Why AiQMEN
Delivering success through innovative strategies
Expertise in syndicated data
Expertise in syndicated data
Harness Nielsen/Circana for key metrics and
data transformations
Integrate external data
Integrate external data
Onboard data sources such as household
panel data, and macroeconomic indicators
Augmenters
Augmenters
Accelerate development using
internal knowledge repositories and solution development
frameworks
